Welcome to the first consultancies focussing on crisis communications and Litigation PR in Switzerland. We are highly specialized in the reputation management for our clients in extraordinary issues. Our wide practical experience and expertise is serving the protection of our clients' reputation in the court of public opinion.
Whether you’re a company or an individual, your reputation is one of your most valuable assets of all. But good reputations don’t just happen: they have to be earned, developed and constantly protected and maintained. Never more so than today, when our interlinked world, new media and communications and the ever-tougher battle for attention all put increasing demands on the reputation you enjoy.
Litigation PR Companies or individuals who become involved in legal action are increasingly required to defend themselves not only in the courtroom but in the public arena, too. Litigation PR manages the communication processes throughout a legal case, to help influence the outcome and to alleviate any impact such developments may have in reputation terms. A legal victory will be of only limited value if the public come to a different conclusion: it’s only those who “win” in the public domain who will truly defend their reputation.
Crisis Communications Accidents, product defects, pandemics, dismissals, criminal acts, poor business results, high bonuses, insolvency, strikes... crises come in many forms. They all have one thing in common, though: they offer precious little time to respond, putting immense (and often lasting) pressure on the companies and the individuals concerned. Miscommunications here can have dramatic effects, exacerbating the original crisis. Many a top manager has had to step down, and many a company has been pushed to the brink, where effective crisis communications could have kept things under optimum control. Crisis communications today mean comprehensive preparation, regular further training and adopting and maintaining the right attitude and approach. And good crisis communications are a company’s life insurance.
www.rolandbinz.com Roland Binz is considered one of the most experienced professionals for crisis communication in Switzerland. Following his law studies at the University of Berne, Roland Binz worked for the renowned daily newspaper “Der Bund” as a court reporter and political editor from 1993 until 2000.
After his six-month assignment as a press and information officer of the Swiss Army within KFOR after the war in Kosovo, he started working for the Swiss Federal Railways (SBB) in the field of corporate communication. He gained broad experience in corporate and crisis communication in his capacity as corporate spokesperson and Deputy Head of the Press Office of SBB AG from 2001 until mid-2009.
Roland Binz has contributed his strategic and practical experience to his own consulting firm for crisis and legal communication, public relations and reputation management since June 2009. He cooperates globally with experienced professionals in the field of crisis communication and litigation PR. Roland Binz works as a lecturer for crisis communications and media training at the Swiss Public Relations Institute (SPRI) and is Vice President of the Association For Crisis Communications Switzerland.
www.g-com.ch Franco Gullotti is a widely experienced corporate communications specialist. A native of Bern, Switzerland, he graduated in Law before completing an Executive Masters in Corporate Communications Management. He can draw on many years of practical communications experience in the corporate world, including a prolonged period with Swiss International Air Lines (Swiss) as Head of Internal Communications and Head of Media Relations.
Franco Gullotti was also closely and actively involved in various crisis communications. He is widely regarded as one of Switzerland’s most experienced crisis communications specialists. ranco Gullotti passes on his expertise in various teaching and presentational capacities, including regular appearances as a guest lecturer at the University of Bern.
